Maple Terroir

‍

‍

About the Client

Maple Terroir is a proudly Canadian business with over three generations of maple expertise dating back to 1978. The company transforms traditional maple production into an art form through sustainable practices and eco-certified, organic standards. Their commitment to authenticity and quality has established them as a trusted provider of premium Canadian maple products worldwide.

‍

The Challenge

The challenge was to expand the digital footprint by:

‍

• Translating a rich heritage into a modern, compelling digital presence.
• Standing out in a competitive market by boosting organic search visibility.
• Enhancing user engagement while preserving authentic, sustainable brand values.

The goal was to implement a robust SEO strategy that would honor the company's legacy and drive measurable growth in digital performance.

‍

The Solution

A comprehensive SEO overhaul was implemented, focusing on:

‍

• Technical & On-Page SEO: Conducting a complete site audit to identify and resolve technical issues, optimizing meta tags, content, internal linking, and improving page load speeds.
• Off-Page SEO & Link Building: Executing a targeted outreach strategy to secure high-quality backlinks, thereby boosting domain authority and search engine rankings.
• Content/blogging: Creating rich, engaging content that communicates the company's heritage while targeting high-value keywords and local search terms. We created industry reports and other Maple related content. To learn more,check out our SEO optimized blogging services.

‍

(Below is an example of a blog we created for Maple Terroir on the Canadian Maple Syrup Production).

Execution Highlights

• Data-Driven Audits: In-depth analysis of technical issues and content gaps laid the foundation for effective SEO improvements.
• Keyword Optimization: Targeting both long-tail and competitive keywords ensured that the company’s story and quality were effectively communicated to eco-conscious and artisanal consumers.
• We created local content around Vancouver and Maple Syrup.
• Performance Monitoring: Regular reporting and real-time analytics allowed for continuous refinement of the strategy, leading to significant improvements in organic metrics.

Results

‍

After six months of dedicated SEO efforts, the results were significant. In just 6 months of working together:

‍

• Clicks increased by over 1,000, drawing more engaged and relevant traffic.
• Organic impressions surged by more than 35,000, significantly amplifying brand visibility.
• Search rankings improved by 8 positions on Google, ensuring the company reached more customers searching for authentic Canadian maple products.

‍

Ongoing Collaboration + What’s Next

The SEO journey continues with ongoing initiatives to:

• Optimize Performance: Implement continuous content updates and technical enhancements to maintain and boost rankings.
• Expand Digital Reach: Explore new keyword opportunities and local SEO strategies to capture emerging markets.
• Refine Strategies: Leverage continuous data analysis to adapt and refine SEO tactics for sustained long-term success.

‍