A Fraser Valley glass railing contractor with a 5-page Squarespace site and a pipeline that lived on Google Ads and word-of-mouth. We rebuilt the site in three weeks, shipped 80+ pages of strategic content, and turned organic search into the dominant lead channel — winter slump and all.
Tenmar's owner, Marten, had built his reputation on craftsmanship and BC Building Code compliance. The work was premium. The website wasn't. A 5-page Squarespace site couldn't reflect the quality, couldn't compete in search, and couldn't generate the consistent inbound flow Marten needed to stop leaning on Google Ads and word-of-mouth.
Three pillars in sequence — rebuild, scale, optimize.
Premium design that matched Marten's craftsmanship. Built on a platform that could scale to 80+ pages without dragging.
23 location pages, 16 blog posts, 34 application pages, 8 audience pages — engineered to capture every searcher in the funnel.
Microsoft Clarity tracking user behavior. Iterations driven by what people actually clicked, scrolled and abandoned.
Content engineered for AI citation. Tenmar started showing up in ChatGPT, Gemini and Perplexity for railing queries.
The detail behind 4x in ten weeks.
Three weeks from kickoff to launch. Premium design that reflected the quality of Marten's work — clean photography, clear value props, conversion-focused CTAs throughout. Built on a platform that could scale to dozens of pages without performance hits.
23 location pages — one for every city Tenmar serves. 16 blog posts targeting research-stage queries. 34 application pages addressing specific glass railing scenarios — staircase, balcony, pool, deck. 8 audience pages serving residential, commercial and strata segments.
Every page mapped to a specific search intent before content was written. No filler, no fluff, no cannibalization.
Microsoft Clarity recorded every session. The team analyzed scroll depth, click patterns and friction points. Image galleries were reorganized based on which photos got the most engagement. CTAs were tested and tuned. The site got better every week based on what real users were doing.
Pages were structured for AI parseability — clear H1s, definitional opening paragraphs, schema markup, FAQ sections that answered the questions ChatGPT was being asked. Within ten weeks Tenmar had 10 ChatGPT citations, 2 Gemini citations and 1 in Perplexity.
| Metric | Before | After (10 wk) | Change |
|---|---|---|---|
| Lead generation | Paid + referrals only | 4x consistent inbound | +4x |
| Total pages | 5 | 85+ | +80 |
| Location coverage | 0 cities ranking | 23 cities live | +23 |
| Referring domains | 53 | 125 | +72 |
| Backlinks | 74 | 189 | +115 |
| ChatGPT citations | 3 | 10 | +7 |
| Gemini citations | 0 | 2 | +2 |
| Perplexity citations | 0 | 1 | +1 |
| Winter pipeline | Slump as usual | 2 months booked | Resilient |