01 / Scale
Programmatic SEO
Automated page generation for integrations, use cases, comparisons, and templates. Scale from 50 to 50,000 indexed pages without writing each one by hand.
StackProgrammatic / CMS / Schema
A SaaS SEO consultant who has shipped programmatic pages at scale, built product-led content that closes trials, and tracked organic keywords back to MRR. Not a generalist with a SaaS portfolio page. The real thing.
Most SaaS companies outspend their organic potential by 6x because their SEO is reactive - blog posts without intent mapping, product pages without programmatic depth, and no trail from keyword to trial. We fix the system, not the symptoms.
Organic trial cost after 12 months of SEO compounding - The 66th client average.
Buyers increasingly ask ChatGPT, Claude, and Perplexity which tools to use before they ever visit a comparison site. The SaaS companies that get cited are the ones with the best structured authority - the same signals we build through SEO.
Automated page generation for integrations, use cases, comparisons, and templates. Scale from 50 to 50,000 indexed pages without writing each one by hand.
Define the category your product owns before a competitor does. We build the pillar pages, thought leadership, and internal architecture that make you the authority.
Pages that teach the user something useful, then show your product as the natural next step. Not features. Outcomes.
Rank when buyers compare you against competitors. We engineer 'vs' and 'alternative' pages that convert at 3x the rate of generic content.
JavaScript rendering, crawl budget, faceted nav, page speed for React/Next.js stacks. We speak your stack's language and find what Screaming Frog misses.
Connect Google Search Console to your CRM. Track which keywords generate trials, which pages convert, and where organic touches the deal before it closes.
General SEO principles apply. But the execution, the page types, and the success metrics are completely different when your product is software.
Most SaaS companies build layer one and stop. The ones that win organic do all four and wire them together.
Define what your product does and why it exists. Own high-level, high-intent terms and establish category authority. These are the foundation every other layer draws ranking power from.
Show how your product solves specific problems for specific audiences. Drive qualified organic traffic from solution-aware buyers who are searching for an answer, not just a product category.
Rank for '[your tool] + [other tool]' searches. Capture buyers already in your ecosystem who are ready to add another solution. Your competitor likely has dozens of these. You need them first.
Own the evaluation stage. Buyers searching '[your product] vs [competitor]' are moments from a decision. These pages close deals. They are also the highest-converting organic content in any SaaS funnel.
The questions SaaS founders and growth teams ask us most often. If yours is not here, the link below goes straight to my calendar.
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