01 / Foundation
Technical hotel SEO
The plumbing Google needs to rank you above OTAs. Speed, crawlability, hotel + room + FAQ schema.
StackHTML / Schema / CWV
Our hotel SEO services help you capture guests searching for hotels like yours and turn them into direct bookings. Stop giving 15-25% of every booking to OTAs. We get your hotel ranked on Google, recommended by AI, and convert that visibility into direct bookings.
Estimated OTA commission a 60-room hotel at 70% occupancy and a $220 ADR pays this year. Every dollar of it could be a direct booking instead.
When a guest searches your hotel by name and lands on Booking.com, you just paid 15-25% commission on a booking that was already yours.
“The OTAs aren’t bringing you guests. They’re intercepting the guests Google would have sent you anyway.”
A growing share of high-intent guests starts the trip-planning conversation in ChatGPT, Perplexity, Claude, and Google AI Overviews. Our work makes sure your property is the property they recommend.
The plumbing Google needs to rank you above OTAs. Speed, crawlability, hotel + room + FAQ schema.
Get cited in ChatGPT, Claude, Perplexity, and AI Overviews when guests ask where to stay.
Category, photo, post, review and Q&A work that locks the map pack.
Long-tail pages built for AI to quote and humans to book.
Editorial mentions and directory citations the AI models actually pull from.
Rankings, AI citations, and direct bookings in one view. Weekly written update from a human.
The dashboard your team gets the day we start. Live rankings, AI citations, and direct booking impact in one view. No screenshots in a slide deck once a quarter.
Senior strategists, same team for the life of the engagement.
Full audit of your site, GBP, AI visibility, and SERP. We map exactly where OTAs are intercepting your guests.
Schema, page speed, indexation, and GBP rebuild. The plumbing most agencies skip.
Long-tail landing pages and editorial citations that rank on Google and feed the AI models.
Every month layers more pages and authority. OTA share shrinks, direct revenue takes its place.
If hotel SEO didn’t move the needle for you before, one of these is almost always why.
Beautiful sites that rank for nothing. Room pages with 60 words of copy. Booking.com fills the gap.
The bookings come from “boutique hotel with rooftop pool” and “pet-friendly near YVR”. Almost no hotels write for that.
Half of travellers plan trips with AI. If you aren’t cited there, you’re invisible to that demand.
If Booking.com outranks you for your own hotel name, you’re paying commission on bookings you already had.
Hotels that post, refresh, respond, and seed Q&A every week dominate the map pack. The rest don’t.
If you can’t see which keyword drove a booking, you can’t double down on what works.
Hotel SEO and GEO are their own discipline. Here’s how that shows up.
Organic traffic and revenue growth. Consumer brand category, comparable structure to boutique hospitality.
Wellness and hospitality-adjacent brand. Page 6 to position 1 on primary keywords in 90 days.
112 keywords ranking and ChatGPT-attributed sales within two weeks of GEO launch.
Local search-led revenue growth. Same playbook used for hospitality-aware local domination.
Liam helped grow our online presence tenfold and increased our sales by over 140% in less than 6 months. I strongly recommend The 66th.
Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in 3 months.
Liam and his team did our SEO and generative engine optimization. They were incredible. You will not be disappointed.
The questions hospitality operators ask us most often. If yours isn’t here, the booking link below goes straight to my calendar.
Ask a question →30-minute call. Live audit of your visibility and OTA exposure.