Rank for the searches your buyers type before they visit your store. We build organic traffic that compounds, reduces your ad spend, and keeps working when campaigns pause.
Cost-per-acquisition across every paid channel has risen steadily since 2023. Organic is the only acquisition channel where the cost goes down over time as your authority builds.
Paid traffic is rented. The moment a campaign pauses, it stops. Every organic position you earn is an asset that works without ongoing spend.
Search visibility in ecommerce is zero-sum. Every product and category page your competitors rank for is revenue your store isn't capturing.
Organic traffic that finds your products before your buyers open their wallets.
We optimize the pages that drive purchase decisions. Product titles, category architecture, structured data, and internal linking. Built for Shopify, WooCommerce, Webflow, and custom stacks.
When someone asks ChatGPT "best [product]?" your brand should be in the answer. GEO starts with a strong SEO foundation — domain authority gives AI systems a reason to trust your content. We layer entity optimization, review management, and citation architecture on top.
Faceted navigation, crawl budget, duplicate content, pagination, indexation. We audit and fix the technical foundations that prevent large product catalogs from ranking.
GEO starts with a strong SEO foundation. When your store earns domain authority, AI systems have a basis to trust and cite your products. We build that foundation first, then layer in entity optimization, review management, and citation architecture on top.
For product and category pages, mapped to purchase intent.
Titles, meta, structured data, alt text, URL structure.
Architecture and copy that ranks for high-volume head terms.
Crawl budget, faceted navigation, duplicate content, pagination.
Connecting product and category pages for authority flow.
Entity optimization and citation architecture. Building the signals that get your store cited in AI-generated product recommendations.
Monitoring brand perception across review platforms and addressing sentiment signals that affect how AI systems evaluate your store's credibility.
Earning authority through relevant editorial and industry placements.
Organic revenue attribution, traffic, rankings, and next-month plan.
We map every product and category page. Identify keyword gaps, technical issues, and content opportunities. Build the architecture for a catalog that compounds authority over time.
Research, optimize, and (where needed) create content for the pages that drive purchase decisions. Every page tied to a keyword with clear purchase intent and conversion depth.
Build brand entity presence that gets your store cited in AI-generated answers. Monthly keyword refresh, striking-distance optimization, link building, and technical maintenance.
Minimal organic traffic despite a quality product. SEO retainer covering content strategy, structured data, and blog. Now a leading Canadian maple syrup brand in organic search, with traffic compounding month over month.
Zero organic traffic, relied entirely on referrals. SEO retainer covering local SEO, content, and conversion optimization.
Outdated 5-page Squarespace site. Expanded from 5 to 85+ optimised pages targeting high-intent searches.
"We are currently working with Liam at Hedra and are happy with the deliverables. He executes fast and works quite independently. He delivers high quality blogs and landing pages for us."
"They actually explained what they were doing. I could see the work every month, not just a dashboard with a green arrow."
"The whole team moves fast and communicates like they actually care about the outcome. It feels like they're part of our team."
We work with Shopify, WooCommerce, Webflow, and custom builds.
Shopify, WooCommerce, Webflow, and custom-coded stores. Platform choice doesn't affect what's achievable with SEO. The fundamentals of product page optimization, category architecture, and structured data apply across all of them.
First technical fixes and optimizations go live in the first month. Some clients see early keyword movement within 2 weeks. Meaningful compounding typically begins from month 3-4 onward. We set realistic expectations before anyone signs.
Yes. Keyword research, content briefs, and full copy are included. Every piece is reviewed for accuracy and brand voice before it reaches you.
SEO gets your store ranking on Google for product and category searches. GEO gets your brand cited when someone asks ChatGPT or Perplexity for a recommendation. Both channels are now required for full organic coverage.
Yes. Large catalogs require crawl budget management, faceted navigation canonicalization, and prioritization strategy. We build the architecture for the whole catalog and execute by highest-opportunity segment first.
Yes. Replatforming is one of the highest-risk SEO events for a store. We map existing rankings, set up proper redirects, and monitor post-migration to prevent traffic loss.
Start compounding.