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● TAKING CLIENTS
EST. 2023
SEO · GEO · BUNDLED
ChatGPT
Bundled with SEO · The consumer answer engine

ChatGPT AI
Optimization
Services.

ChatGPT is where seven hundred million weekly users research, compare, and shortlist. We build the Bing-indexed authority and structured pages it pulls from when your buyers ask.

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The reframe

ChatGPT is the consumer answer engine your buyers already trust.

ChatGPT runs on the Bing index and a live search tool. The brands it cites are the brands that already rank for the queries its users ask.

01

Bing is the gate.

ChatGPT pulls live pages through the Bing index. If you do not rank there, you do not get cited there.

02

Structured pages extract clean.

Claim, evidence, source. Pages structured for human readers are the ones ChatGPT lifts cleanly into its responses.

03

Reviews and category proof drive trust.

ChatGPT weights category platforms and review velocity. Reviewless commercial pages get skipped.

What it looks like

Your brand named in the answer, sources on the strip.

ChatGPT Search returns one answer and a horizontal strip of source cards. Cited brands appear inside the answer and at the top of the strip.

Three horizons

What we build, on what timeline.

One engagement, three outcomes that land on different schedules. We build all three at once because each one feeds the next.

SHORT-TERM / WEEKS

Make your strongest pages extract clean.

We rewrite the pages already ranking so ChatGPT can quote them cleanly. Tight openings, claim and evidence pairs, structured comparison tables.

Extract pass Claim-evidence Comparison tables
TIGHT OPENINGSCLEAN
CLAIM + EVIDENCECLEAN
COMPARISON TABLESCLEAN
LONG-TERM / COMPOUNDING

A full-funnel stack the Bing index ranks.

We build educational, comparison, and decision-stage pages that rank in Bing. Each becomes a ChatGPT citation opportunity for the buyer queries it serves.

TOF education MOF comparison BOF service pages
TOF · EDUCATIONINDEXED
MOF · COMPARISONINDEXED
BOF · SERVICEINDEXED
NEW CHANNEL / ASSET

An inbound channel measured in chatgpt.com referrals.

Once you are in the citation pool you stay until something displaces you. We track citation appearances, GA4 referrals, and share of voice monthly.

GA4 referral audit Citation tracking Share of voice
CHATGPT.COM · 30D+62%
1,284
Citation appearances87
Share of voice41%
Sentimentpositive
Real client wins

ChatGPT-attributed sales, in writing.

Two clients whose ChatGPT citations came from the SEO foundation we built. Neither paid for ChatGPT optimization as a line item.

Butcher's Hook · E-commerce Two weeks
First sale
2wkFrom GEO start to
ChatGPT-attributed sale
SEO foundation was already in place. ChatGPT cited and converted within two weeks.
ChannelChatGPT referral, GA4 attributed
TimeFirst sale in two weeks
SetupSEO foundation before GEO

First ChatGPT-attributed sale within two weeks of starting GEO.

The SEO foundation was already in place. Citations compounded from day one and converted on category prompts inside ChatGPT.

Read case study
Hedra · AI technology, SF Ongoing
New AI citations
108Across AI
search engines
From a full-funnel content engine. ChatGPT included, no model-specific tuning.
CadenceEighteen pages published monthly
Top pageFace swap AI, thirty thousand clicks in month one
SurfaceTracked across ChatGPT and others

108 AI citations from one stack, ChatGPT included.

Hedra publishes top, middle, and bottom of funnel pages at scale. ChatGPT pulls from the same pages that drove thirty thousand clicks on face swap AI.

Read case study
Reviews

Trusted by the operators we work with.

Google-verified reviews from the businesses we have helped.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
FAQ

Common questions about ChatGPT AI optimization.

What is ChatGPT AI optimization? +
ChatGPT AI optimization is the work of making your brand cite-worthy by ChatGPT when its users research, compare, or shortlist in your category. ChatGPT runs on the Bing index and a live search tool. We build the SEO foundation it reads from and the structured content it surfaces.
Does ChatGPT actually drive traffic? +
Yes. Butcher's Hook saw their first ChatGPT-attributed sales within two weeks of starting a GEO retainer. ChatGPT referrals appear in GA4 with a clear chatgpt.com source and convert above organic averages because the buyer arrives pre-shortlisted.
What actually gets a brand cited by ChatGPT? +
Two behaviors show up in our client data consistently. The client publishes useful content across the full buyer journey, top of funnel through bottom. The client actively builds review velocity on the category platforms their buyers trust. ChatGPT then surfaces those brands inside its answers when its users ask category questions.
How is ChatGPT different from Google AI Overviews? +
Google AI Overviews pull from the Google index and the Knowledge Graph. ChatGPT pulls from the Bing index and a live browse tool. The SEO foundation is shared. The index-side differences are real but smaller than the user-side differences: ChatGPT users want the answer first, the link second.
Do I need a separate Bing SEO program? +
No. Pages that rank on Google almost always also rank on Bing. The work we do for Google ranking also gets you indexed and surfaced by Bing, which is the index ChatGPT pulls from. Bing-only signals matter on the margins, never as the lead.
How long until we see results? +
Brands already ranking on the queries ChatGPT serves can start to see citation appearances within weeks. Butcher's Hook saw ChatGPT-attributed sales in two weeks because the SEO foundation was already in place. Brands starting from zero authority need the foundational work first.
Do you sell ChatGPT optimization as a separate product? +
No. ChatGPT citation is what disciplined SEO produces when the page is also structured to extract cleanly. We include this work inside every SEO retainer.
How do you measure ChatGPT citation success? +
We track citation appearances across the ChatGPT prompts that matter in your category every month. We monitor chatgpt.com referral traffic in GA4, share of voice against your competitor set, and the sentiment of the citation. We report all of this alongside your organic rankings.
When you are ready to be the brand the answer engine names.

Get cited inside the answer.

Book a Free Audit → liam@the66th.com