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Vancouver · BC
● TAKING CLIENTS
EST. 2023
SEO · GEO · BUNDLED
Perplexity
Bundled with SEO · The citation-first engine

Perplexity AI
Optimization
Services.

Perplexity made source citation the product. We build the SEO authority and independently quotable pages it surfaces when professionals research, verify, and decide.

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Aetherhaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern Aetherhaus Eight Station ESA Cocktails Jungle Room Legacy Enclosures Maison Rouge Maple Terroir Retro Modern
The reframe

Perplexity made source citation the product.

Every Perplexity answer links every claim back to a source. The brands cited are the brands with ranked, citation-clean pages a researcher can verify.

01

Exa retrieval rewards specificity.

Perplexity uses the Exa engine. It weights pages that match the query semantically and quote cleanly. Vague service pages get skipped.

02

Citation-clean writing wins.

Independently quotable sentences, claim and evidence pairs, scannable structure. Perplexity lifts the cleanest quote and credits the source.

03

Source authority is visible.

The citation rail beside every answer shows the user where the claim came from. Authority is not a hidden score anymore. It is on the page.

What it looks like

Your brand in the answer and on the rail of sources.

A Perplexity answer reads like a paragraph with linked citations. The sources rail shows the user exactly where each claim came from. Cited brands appear in both places.

Three horizons

What we build, on what timeline.

One engagement, three outcomes that land on different schedules. We build all three at once because each one feeds the next.

SHORT-TERM / WEEKS

Make your strongest pages quotable.

We rewrite the pages already ranking so Perplexity can lift a clean quote and credit the source. Tight openings, claim and evidence pairs, citation-friendly sentence structure.

Quotable openings Claim-evidence Scan structure
QUOTABLE OPENINGSCLEAN
CLAIM + EVIDENCECLEAN
SCAN STRUCTURECLEAN
LONG-TERM / COMPOUNDING

A research-grade content stack the engine surfaces.

Long-form, citation-clean pages across education, comparison, and decision stages. Perplexity weights depth and provenance, so the stack does double duty for ranking and citation.

Research-grade depth Provenance signals Citation discipline
RESEARCH DEPTHSHIPPED
PROVENANCECLEAN
CITATION DISCIPLINEON
NEW CHANNEL / ASSET

Citation tracked from perplexity.ai referrals up.

Once you are in the citation pool you stay until something displaces you. We track citation appearances, GA4 referrals from perplexity.ai, and share of voice monthly.

Citation tracking GA4 referrals Share of voice
PERPLEXITY.AI · 30D+48%
412
Citation appearances54
Share of voice36%
Sentimentpositive
Real client wins

Cited because the page was citable.

Two clients whose Perplexity citations came from the SEO foundation we built. Neither paid for Perplexity optimization as a line item.

Hedra · AI technology, SF Ongoing
New AI citations
108Across AI
search engines
From a full-funnel content engine. Perplexity included, no model-specific tuning.
CadenceEighteen pages published monthly
Top pageFace swap AI, thirty thousand clicks in month one
SurfaceTracked across Perplexity and others

108 AI citations from one stack, Perplexity included.

Hedra publishes top, middle, and bottom of funnel pages at scale. Perplexity lifts clean quotes from the same pages that drove thirty thousand clicks on face swap AI.

Read case study
AetherHaus · Wellness, Vancouver Cited within weeks of ranking
Google ranking
#1Cold plunge
Vancouver
Position one in three months. Perplexity citations followed on local research prompts.
RankPosition one in three months
CitedWithin weeks of ranking
SurfacePerplexity and Google AI on local prompts

Perplexity citations on local prompts within weeks of ranking.

AetherHaus hit position one for cold plunge Vancouver in three months. Perplexity started citing them on local research prompts as soon as the rank stuck.

Read case study
Reviews

Trusted by the operators we work with.

Google-verified reviews from the businesses we have helped.

★★★★★
"Working with The 66th has been a game-changer. They executed as planned and increased our revenue by 25% in three months."
Andrew Crookshank
Andrew Crookshank
Co-founder of Bilo Media Ad Agency
★★★★★
"Since working with The 66th team, the difference has been night and day. They've helped me achieve actual results."
Anastasiia Romaniv
Anastasiia Romaniv
Founder of Eightstation.com
★★★★★
"Liam and his team did my SEO and generative engine optimization. They were incredible. You will not be disappointed."
Clare Howard
Clare Howard
Founder of Maison Rouge
★★★★★
"Working with this team has been a game-changer for us as a business. What really impressed us is how they've supported 044BUREAU in every aspect."
044 Bureau
044 Bureau
Founders of 044bureau.com
★★★★★
"Within the first month, they increased our clients' organic traffic by 32%. Our clients' conversion rates improved by 18% through their technical optimizations."
Victor Klinkera
Victor Klinkera
CEO and Founder of RCM
★★★★★
"Liam helped grow our online presence tenfold and increased our sales by over 140% in less than six months. I strongly recommend The 66th!"
Shawn Lytton
Shawn Lytton
President of Maple Terroir
FAQ

Common questions about Perplexity AI optimization.

What is Perplexity AI optimization? +
Perplexity AI optimization is the work of making your brand cite-worthy by Perplexity, the answer engine that shows its sources for every claim. Perplexity uses the Exa retrieval engine and weights citation-clean writing heavily. We build the SEO foundation and source-clean content Perplexity surfaces.
Who actually uses Perplexity? +
Perplexity is the assistant of choice for researchers, analysts, journalists, and professionals who need to verify claims. The product makes citation visible by design. If your buyers need to defend a recommendation with a source, Perplexity is part of how they decide.
What actually gets a brand cited by Perplexity? +
Two behaviors show up in our client data consistently. The client publishes useful content across the full buyer journey, top of funnel through bottom. The client actively builds review velocity on the category platforms their buyers trust. Perplexity additionally weights independently quotable sections, clean citation patterns, and source authority above almost everything else.
How is Perplexity different from ChatGPT? +
ChatGPT writes the answer first and shows sources beside it. Perplexity treats the citations as the product itself. Every claim links to a source the user can verify. That means Perplexity rewards pages that are independently quotable far more than ChatGPT does.
Does Exa-specific work matter? +
Exa is the retrieval engine Perplexity uses. The pages it ranks are the pages Perplexity sees. Exa weights semantic match and quotation quality. Pages built for human readability also rank well on Exa, so most of the work overlaps with Google SEO.
How long until we see results? +
Brands already ranking on the queries Perplexity serves can start to see citation appearances within weeks. Hedra logged 108 new AI citations across engines, Perplexity included, from a full-funnel content engine with no Perplexity-specific tuning.
Do you sell Perplexity optimization as a separate product? +
No. Perplexity citation is what disciplined SEO produces when the page is also written to be independently quotable. We include this work inside every SEO retainer.
How do you measure Perplexity citation success? +
We track citation appearances across the Perplexity prompts that matter in your category every month. We monitor share of voice against your competitor set and perplexity.ai referral traffic in GA4. We report all of this alongside your organic rankings.
When you are ready to be the source on the rail.

Get cited with the receipt.

Book a Free Audit → liam@the66th.com